Standard: A specific position shall be designated to direct the marketing function. Marketing functions shall be the responsibility of a permanent position of the agency that works closely with all agency units in developing, coordinating, and implementing the agency marketing plan.
Suggested Evidence of Compliance: Provide the position description that includes responsibility for marketing.
Agency Evidence of Compliance:
The responsibility for directing marketing functions falls to the District's full-time Director of Marketing & Customer Service. This position manages the marketing team which includes a full-time Communications & Marketing Coordinator and 3 part-time positions: Sponsorship Coordinator, Web Designer, and Communications & Marketing Assistant. The Director of Marketing & Customer Service job description1 outlines the specific responsibilities and duties of the position.
Agency Self Assessment: MET